Back to business
Spending / Brands

Retail & Consumer

Retailers, restaurants, apparel, packaged goods, household brands, and the consumer spending signals behind them.

Starbucks shares rise as analyst frames turnaround as moving from defense to offense
The Apex Times

THE APEX TIMES

More Stories

Starbucks regains traction as customers reassess the value of a visit
The Apex Times

THE APEX TIMES

Business / The Apex Times

Starbucks regains traction as customers reassess the value of a visit

A recent report argues Starbucks is getting back to the core test of retail success, whether shoppers believe the coffee run is worth the price. CEO Brian Niccol’s turnaround appears to be shifting perceptions just as he approaches a key two-year milestone.

Jul 30, 11:30 AM EDT