Apple company headlines, earnings, strategy, leadership, and market-moving business updates.
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Ross Gerber, CEO of Gerber Kawasaki Wealth and Investment Management, says Apple (AAPL) has the ingredients to emerge as a major beneficiary of the AI shift, betting on where AI features can be distributed at scale. Still, observers say the market will need concrete product disclosures to underwrite that thesis.
THE APEX TIMES
THE APEX TIMES
Apple stock drifted down in premarket trading as investors digested the company’s latest artificial intelligence message and analysts questioned what, exactly, was still not clearly laid out.
THE APEX TIMES
The reported sale marks a sharp pivot for Apple, which had invested in autonomous-driving research in the past, while Alphabet-backed Waymo expands its real-world testing footprint.
THE APEX TIMES
In the week leading up to WWDC, Apple said it is expanding Apple Intelligence and upgrading Siri, responding to investor doubts about whether the company is keeping pace in generative AI.
THE APEX TIMES
After years of being criticized as slow in adopting artificial intelligence, Apple is pitching a new, more capable Siri built into everyday software, a strategy that tests whether customers will actually use it.
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The purchase expands testing space for Alphabet’s Waymo unit, using a former Apple robotaxi development site that was acquired through an entity tied to the company.
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Apple unveiled a system-wide Siri redesign focused on on-device assistance and screen awareness. But Wall Street’s mood soured after the company offered limited specifics on timing and regional availability.
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At WWDC 2026, Apple previewed a next-generation Siri and a broader Apple Intelligence platform, pitching a system designed to keep more user data on-device and route other requests through a privacy-focused compute model. Investors are watching how the move could translate into renewed iPhone and services momentum.
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A market-focused commentary points to Apple’s extraordinary profitability as the central risk for investors, arguing that what has driven the stock’s momentum may also leave the company more exposed if growth or margins disappoint.
