Apple’s WWDC AI rollout reframes Siri with a more conversational “Siri AI” and Gemini-based engine, as privacy becomes the differentiator
At its Worldwide Developers Conference, Apple leaned into an “AI reset” for Siri, positioning a faster, more capable assistant across iPhone, Mac, and other devices while emphasizing on-device privacy and user control. The company also used the moment to stress it is building AI experiences into its existing ecosystem rather than replacing it.