Curry’s Long-Term Li-Ning Deal Meets Nike’s “Rip the Script” Push, Highlighting Cross-Category Pressure on Basketball Brand Power
As Stephen Curry aligns his brand with China’s LI-NING, Nike is simultaneously leaning into a high-visibility World Cup-themed marketing platform and football product refreshes. Market-watchers are treating the timing as a test of how quickly Nike can sustain momentum across sports as competition intensifies.