RBC Says Salesforce’s Agentforce Push Is Early, but Customer and License Trends Look Stable
Analyst guidance points to an adoption curve for Salesforce’s AI “agent” platform, while the company’s core CRM business remains a near-term anchor.
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Analyst guidance points to an adoption curve for Salesforce’s AI “agent” platform, while the company’s core CRM business remains a near-term anchor.
THE APEX TIMES
In a study of desk workers across 4 continents, Salesforce found American employees were substantially more likely to call themselves AI skeptics, pointing leaders toward better training, higher-quality outputs, and stronger trust-building.
The CRM and enterprise AI company plans a Paris AI Innovation Hub, workforce and philanthropy programs, and continued growth of its Agentforce platform across French customers and partners.
The deal, announced June 1, 2026, is expected to close in Salesforce fiscal 2027’s third quarter, pending regulatory approvals. Salesforce says Contentful will help it assemble personalized customer experiences across channels with less content fragmentation.
The healthcare company will use Salesforce’s life sciences customer engagement platform to connect medical, commercial, and patient support teams across more than 165 countries.
At its Connections event, Salesforce said marketers will be able to delegate more of the execution work to AI agents, with some capabilities already generally available and others in pilot.
The company points to IDC’s latest Worldwide Semiannual Software Tracker - along with separate top rankings across Sales, Service, Marketing, and platform categories - as it pushes its Agentforce strategy.
The company says Slack and its Agentforce 360 software will support tournament operations, stakeholder communications and fan engagement across FIFA’s next two flagship events.
A new comparison of the two enterprise software leaders says Salesforce is cheaper, but ServiceNow is still posting faster growth and stronger AI momentum.